New to Birkman

Start here.

Everything on Primrose Guides begins with one thing: your Birkman results. If you haven’t taken the Birkman yet, you’re in the right place.

What's included

The Birkman Questionnaire

A 298-question online assessment that takes about 30 to 45 minutes to complete. No right or wrong answers. It measures how you see the world, how you actually behave, what you need from your environment, and what happens when those needs go unmet.

Your Advanced Birkman Report

The complete data set that drives everything on the Primrose Guides platform. This is the most comprehensive version of your results. Your Guides are grounded in your Advanced Birkman Report, interpreted through 45 years of the highest Birkman consulting standard.

A 60-Minute Feedback Session

A live, one-on-one virtual session with one of our senior consultants. We walk through your results in depth, covering not just what the data says, but what it means for your life, your work, and the relationships that matter most to you.

This is the session that makes everything else possible. The Birkman isn't meant to be read cold. It's meant to be understood with someone who knows how to translate it.

Full Access to Primrose Guides

Once your feedback session is complete, your results live here. Every Guide in our catalog is available to you, whenever life calls for a new lens on who you are.

Got a Birkman report through work? Check which one.

Companies run the Birkman two ways. Some order the shorter Basic questionnaire. Many run the full Birkman Questionnaire but only hand out the Basic report, a few summary pages. The Signature Report is the complete picture, and Birkman releases it only through a feedback session with a consultant. So if all you ever received was a Basic, that doesn’t mean a Signature was never run on you. It may exist and simply never made it to your hands. If that might be you, start at Already took the Birkman and we’ll help you find out what’s on file.

Ways to work with us

Every path starts with the full Birkman Questionnaire. What varies is how much time you spend with a consultant and how many Guides come with you.

The Guides
$375

Signature assessment, plus three Primrose Guides built from it: your Playbook, your Superpowers, and one Work or Family guide of your choice.

Birkman releases the full report only through a live feedback session. At this level we hold the report itself and use it to build your Guides. No feedback session here, and that’s by design: taste the work, and if the Guides answer your questions, stop there, happily.

Signature
$625

Everything in The Guides, plus your full Signature Report and a 60-minute private feedback session with one of our senior consultants.

Deep Dive
$750

Deep Dive assessment, Signature Report, and five Guides (Stress Profile and Right Fit join the three). A 90-minute consultation covers your patterns, needs, stress behavior, and career and leadership implications.

Private Intensive
$875

The Deep Dive’s assessment, report, and five Guides, with a two-hour consultation: enough time to work your actual life and work situation instead of racing through a report.

The Library
$995

The Private Intensive, plus the entire Guide library, yours to keep. And for the next twelve months, every new Guide we publish lands on your shelf the day it arrives.

The pricing is simple math: every level is The Guides plus our consulting time at $250 an hour. Start small. If you want to go deeper later, you pay only the difference, never twice for the assessment. Not sure which fits? Reach out and we’ll help you decide.

What happens next

1

Reach out below and tell us a little about what brought you here.

2

We'll reply with everything you need to get started, including your payment link.

3

Once your payment is complete, we send your personal Birkman questionnaire link.

4

You complete the questionnaire at your own pace. Most people finish in one sitting.

5

When your results are in, we'll schedule your one-on-one feedback session.

6

Your Primrose Guides account is activated and your results are ready to use.

Most clients complete the full process within two weeks of reaching out.

Who this is for

This package is for individuals who want to understand themselves more clearly, not as a personality type, but as a complete picture of how they're wired.

It's especially valuable if you're:

  • At a career crossroads and want clarity before making a move
  • Stepping into a new role or leadership responsibility
  • Navigating a relationship or team dynamic that keeps hitting the same wall
  • In a life transition (empty nest, retirement, a business you're starting)
  • Simply ready to stop guessing at what makes you tick

The Birkman doesn't tell you what to do. It shows you who you are. What you do with that is up to you, and we'll be here when the next question comes.

Ready to get started?

Send us a note and tell us what's bringing you here. No pressure and no sales pitch. Just a conversation about whether this is the right fit.

All feedback sessions are conducted virtually via video call. Sessions are typically available within one to two weeks of inquiry.