For Birkman consultants

The feedback session shouldn’t be the end.

You know the moment. Something clicks. Your client suddenly sees a pattern they’ve been living for years, and now they have words for it.

That’s powerful work.

Primrose helps you give that insight somewhere to go next.

See how Primrose supports your practice

Give every client a place of their own.

Their Birkman shouldn’t have to live in a PDF buried in an inbox.

With Primrose, each client can have a personal Library, a place for their Birkman information, the work you’ve done together, and the Guides you choose to share with them.

You stay the consultant. Primrose helps you extend the work.

And we can make your side easier, too.

We built Primrose from inside a Birkman practice. So we know there’s work surrounding every great feedback conversation: keeping track of people, remembering what mattered, preparing well, and giving clients something useful afterward.

We’ve started making that easier, too.

  • Remember more.

    Keep client information, notes and observations together.

  • Prepare better.

    Have what you need when it’s time for the next conversation.

  • Give them something that lasts.

    Turn their Birkman information into a Library they can continue exploring long after your session ends.

Start with one client.

You don’t have to change the way you work.

Give one client a Library. Bring in what you already know about them. See what it’s like to have their Birkman information and your work together in one place.

You don’t need to learn everything Primrose can do before you begin.

Explore it with us.

The consultant workspace and client Libraries are included for Primrose Consultants. Start small, see how it fits your practice, and use more of it when it becomes useful.

Email us directly and we’ll find a good time to walk through it together, just what you want, nothing more.

Let’s start together

There’s more when you’re ready.

  1. Know your clients better.

    Keep their Birkman information, your notes, observations, and what you’ve learned working together in one place.

  2. Make feedback easier.

    Prepare for conversations, capture what matters, and create something useful your client can take away.

  3. Work with people together.

    Bring clients into teams and explore how their different patterns affect the way they work together.

  4. Extend the work.

    Give clients personalized Guides that help them recognize and apply their Birkman long after the feedback conversation.

Use what helps. Ignore what doesn’t.

Primrose is meant to support your practice, not tell you how to run it.

We built Primrose because we needed it, too.

After decades of working with Birkman, we kept coming back to the same question:

How do we help people do more with what they’ve learned about themselves?

Primrose grew from that question, and from years of working with clients, preparing for feedback, keeping track of what we’d learned, and wishing there were better ways to help the insight continue after the conversation ended.

We’re still consultants. We’re still learning. And we’re building Primrose for people who care about this work as much as we do.

Jen Primrose

Jen & Clay Primrose

Come explore it with us.

Start with one client